In the 70s, you never saw Christmas trees or other promotions for Christmas in October or November. The customers would have thought the store owner was crazy. When stores figured that a big proportion of their sales came from Christmas, then Christmas shopping season became longer and longer.
A casualty of all this was Thanksgiving. Thanksgiving has been very overshadowed due to all of this. Not good. We all need to be thankful for something!
So, Target listened to their customers and they didn't like Xmas promoted in October. They wanted some more promotion of Thanksgiving. Therefore, Target is "dialing back" their Christmas promotion.
Good for Target! I am buying something from their store today. Vote with your money.
If you don't know what that means, let me know.
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